Breaking Barriers

Are you a Hispanic living in the U.S. and wondering how to stay connected with your loved ones abroad? Well, look no further! In today’s digital age, there are countless ways to stay in touch, and we’ve got you covered with the most popular ones.

According to a study by the Pew Hispanic Center, text messaging is a popular communication tool among U.S.-born Hispanics. 

In fact,

 65% of them use text messaging to communicate with their friends daily

compared to only 26% of foreign-born Hispanics.

This suggests that younger generations may prefer texting over other forms of communication.

The Facebook study also revealed that US Hispanics use Facebook to keep in touch with their friends and family who live abroad. 

Additionally, 62% of US Hispanics say that Facebook is the main platform they use to find information online, reflecting its growing influence as a major source of online news and content for this community. US Hispanics were also found to have a significant presence on Facebook-owned Instagram, with 49% of US Hispanics using Instagram every day.

Overall, the study suggests that US Hispanics are a highly connected and engaged group on Facebook platforms, presenting a significant opportunity for businesses and advertisers seeking to reach this audience online.

But texting isn’t the only option. Video conferencing apps like Zoom that  hold a dominant position in the video conferencing market in the United States, capturing 59.9% of the online market share; others like  Google Meets, Skype, and FaceTime are also popular choices. Nielsen, a global leader in audience insights, found that 98% of Hispanics in the United States own a smartphone and spend an average of more than 30 hours per week on their smartphones. These apps allow you to see and hear your loved ones in real time, making it feel like you’re right there with them. Plus, they’re user-friendly and accessible on smartphones, tablets, and computers.

So, if you’re looking to stay connected with your family abroad, try out these digital tools. Not only are they convenient, but they’ll also help you stay close to your loved ones no matter where you are in the world.

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