As the Hispanic and Latino community continues to grow in the United States, so does the need to send money back home to their loved ones. With over 62 million Hispanics in the country, it’s no surprise that the sending of remittances has increased significantly in the last decade.
If you’re one of the many Hispanics or Latinos looking to send money back home, you may be wondering what your options are. The good news is that there are plenty of ways to do so, including traditional remittance companies, banks, credit unions, and money transfer operations companies like Western Union, Ria, or MoneyGram. In fact, MoneyGram has the best coverage in Latin America, with delivery to 18 countries. Other platforms like Remitly, Xoom, and TransferWise are also popular choices among Hispanics.
While sending remittances incurs various costs such as transfer fees, taxes, and unfavourable exchange rates, digital platforms offer several benefits. For example, using digital platforms provides protection for the money deposited, as well as the speed and convenience of sending money from anywhere at any time.
But why settle for just the basics when you can have more? Let’s take a look at some successful advertising examples from companies that have taken their remittance services to the next level:
Western Union’s “Better is Possible” campaign: This campaign highlighted the company’s commitment to innovation and improving the customer experience. By showcasing their digital capabilities, Western Union emphasized the convenience of their services and positioned themselves as a company that is always looking to do better.
Remitly’s “Send Money With Confidence” campaign: This campaign focused on Remitly’s mission to provide safe and reliable remittance services to their customers. By emphasizing the security and trustworthiness of their platform, Remitly was able to establish themselves as a company that prioritizes customer satisfaction and peace of mind.
TransferWise’s “Borderless Account” campaign: This campaign showcased TransferWise’s borderless account feature, which allows customers to hold and convert money in multiple currencies. By highlighting the flexibility and convenience of their platform, TransferWise positioned themselves as a company that is committed to making international money transfers as simple and easy as possible.
So, whether you’re sending money back home to support your loved ones or simply looking for a better way to manage your finances, there are plenty of options are available. By using digital platforms that offer protection, convenience, and innovative features, you can ensure that your money is in good hands and that you’re getting the most out of your remittance services.
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